There’s no place like Home … unless you are automatically redirected to a website’s Home page and you don’t know why. Got 404s? So a customer wants to purchase Widget A from your website; however, Widget A no longer exists and there’s no suitable replacement. Now what? If you think sending this customer directly to […]
Continue readingSo you want to customize your BigCommerce store’s 404 Not Found page? Good idea! Deciding to create a 404 page that goes beyond your theme’s default layout is a decision that can keep customers informed, entertained, and happy — all great things for retention and conversion. A good 404 page makes sure customers get to […]
Continue readingWhy be concerned about having a boring 404 (Not Found) page on your BigCommerce store’s website? Because at the very least, retaining an ugly default error page is a lost marketing opportunity. Creating an informative, branded 404 page takes advantage of blank real estate that can be used to help a potential customer find what […]
Continue readingAbout The Baby Cubby Remember when you were a child and you had that special place where you put all of your favorite things? That was your cubby. The Baby Cubby has sold curated, high-quality products for babies, children, and moms since 2014. Jacque and Cameron Muir’s experience as parents inspired them to start The […]
Continue readingEVERYONE HATES 404 ERRORS! Quite simply, they’re a pain. But if you have an online store, keeping shoppers happy and on their way to converting is your #1 goal. Anything that interferes with this goal is of primary concern to any ecommerce business owner. So how do 404 errors (aka broken links) interfere with your […]
Continue readingWhat is a redirect, and why should I use one? Whenever you change a URL (the address of a web page) on your site, things can get tricky out there in Internet Land. As you may know, URLs are very specific, like home addresses. When you move from one house to another, it’s important to […]
Continue readingMigrating to a new ecommerce platform can be daunting. With so much to think about (site design, moving product catalog data, configuring payment & shipping settings, and much more), it is common for something to be overlooked. Very often a key item that is forgotten until after go-live is mapping URLs and creating 301 redirects. […]
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