There’s no place like Home … unless you are automatically redirected to a website’s Home page and you don’t know why. Got 404s? So a customer wants to purchase Widget A from your website; however, Widget A no longer exists and there’s no suitable replacement. Now what? If you think sending this customer directly to […]
Continue readingSo you want to customize your BigCommerce store’s 404 Not Found page? Good idea! Deciding to create a 404 page that goes beyond your theme’s default layout is a decision that can keep customers informed, entertained, and happy — all great things for retention and conversion. A good 404 page makes sure customers get to […]
Continue readingWhy be concerned about having a boring 404 (Not Found) page on your BigCommerce store’s website? Because at the very least, retaining an ugly default error page is a lost marketing opportunity. Creating an informative, branded 404 page takes advantage of blank real estate that can be used to help a potential customer find what […]
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